It's not just product.

Product is, or should be, something that evokes an emotional response from the consumer.  Product is a feeling.  When the consumer sees our product, they will be instantaneously connected.  That subtle emotional response upon seeing something that they do not want to live without.  You don't want to just create product, you want to create product people love to use everyday.  You want product that excites people and product that people desire.

Finding the right eyelet, graphic application or perfect color combination is something that I am passionate about.  I wholeheartedly believe that the smallest of details makes a world of difference in the product.  Those seemingly minute details turn an ordinary hoodie into someone's favorite can't-take-off until-laundry-day-so-I-better-buy-two-hoodie. 

I love the outdoors and taking on new challenges.  My daughter and husband keep me loved and entertained.  During my free time, I spend my money on snowboarding, wakeboarding, Crossfit, boating, camping, running, shopping and all other sorts of tomfoolery.  

Professionally, I'm a designer, a problem solver, an avid coffee drinker, a travel and shopping enthusiast.  I love learning new skills and perfecting old ones.  My specialties include, but are not limited to; apparel and footwear graphics, footwear materials, footwear design, apparel trims, graphics applications, pattern creation, color theory, color merchandising, strategic planning and brand alignment.